By Rachel Redman
Creator
Side
Hustle
@creatorsidehustle
Rachel Redman

Hey — I'm Rachel.

I've spent years leading creator marketing at one of the world's largest tech platforms. Which means I've watched exactly how creators build, scale, and make money — and how AI is changing every part of it.


I built Creator Side Hustle to show you how to use AI to automate your workflows, scale your content, and turn it all into a real income stream. AI can help you do less of the things you don't enjoy, and more of the things you love. Most AI advice for creators is written by people who've never actually worked with creators. I have. Here's the playbook.

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The gap between creators who use AI and those who don't is about to become impossible to ignore.

Your AI toolkit for creators

Everything on this site is designed to help you actually use AI to build — not just talk about it.

Free Guides — Bite-sized playbooks covering AI tools, workflows, and creator strategy. Follow on Instagram and TikTok to be the first to see the guides.
The Newsletter — Follow along on Substack for weekly drops with more in-depth walkthroughs of the AI tools and tactics that you can implement immediately as a creator.

Popular Free Guides

Steal the playbook. Copy the prompts. The brand wins when you do.

New

Claude Skills for Creators

What Skills are, why you need them, and how to build your own — in under five minutes.

Read Guide →
New

Build Your Brand with AI

The one prompt that builds your entire visual identity, voice, and templates — personal brand or new project.

Read Guide →
New

Switch from ChatGPT to Claude

The 5-minute migration. Bring your history, preferences, and workflows. Zero lost context.

Read Guide →
View All Guides →

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