By Rachel Redman
Creator
Side
Hustle
@creatorsidehustle
Rachel Redman

Hey — I'm Rachel.

I've spent years leading creator marketing at one of the world's largest tech platforms. Which means I've watched exactly how creators build, scale, and make money — and how AI is changing every part of it.


I built Creator Side Hustle to show you how to use AI to automate your workflows, scale your content, and turn it all into a real income stream. AI can help you do less of the things you don't enjoy, and more of the things you love. Most AI advice for creators is written by people who've never actually worked with creators. I have. Here's the playbook.

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The gap between creators who use AI and those who don't is about to become impossible to ignore.

Your AI toolkit for creators

Everything on this site is designed to help you actually use AI to build — not just talk about it.

Free Guides — Bite-sized playbooks covering AI tools, workflows, and creator strategy. Follow on Instagram and TikTok to be the first to see the guides.
The Newsletter — Follow along on Substack for weekly drops with more in-depth walkthroughs of the AI tools and tactics that you can implement immediately as a creator.

Popular Free Guides

Steal the playbook. Copy the prompts. The brand wins when you do.

The AI Stack

Four AI Tools Every Creator Should Be Using by Now

The side-hustle stack for content creators — Claude, Notion, Manus, and Lovable. What each tool does, and why it earns a slot.

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Getting Started

The Creator's Guide to Cowork

Everything you need to set up Claude's desktop AI co-pilot and start automating your creator workflow.

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Workflows

How to Automate Your Content Calendar

Build a content system that plans, drafts, and schedules — while you focus on creating.

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View All Guides →

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